DealerFeeds DealerFeeds

Dealership feed resources

Plain-English answers to the questions dealers and GMs actually ask about Google and Facebook inventory ads — how they work, why feeds break, and what it takes to keep your full lot live.

Google

What are Google Vehicle Listing Ads (VLA)?

How VLAs put your real, in-stock vehicles directly in Google Search results.

Meta

What are Meta Automotive Inventory Ads (AIA)?

How AIA matches in-market shoppers to specific cars on Facebook and Instagram.

Compare

VLA vs AIA: which should a dealership run?

A side-by-side of Google and Meta inventory ads, and why most dealers run both.

Troubleshooting

Why are my listings disapproved in Merchant Center?

The most common reasons vehicle listings get rejected — and how to fix them.

Basics

What is a vehicle inventory feed?

What a feed is, what's in it, and why accuracy decides whether your ads work.

Pricing

How much does dealership feed management cost?

Typical market pricing for managed Google and Meta inventory feeds.

Cost savings

How can car dealerships save money?

Where dealers overspend on recurring fees — and how to cut feed costs in half.

Setup

How to set up Google Merchant Center for vehicles

The full setup — account, vehicle feed, Google Ads, analytics — and how to skip it.

Starting from scratch?

No Google Merchant Center, Google Ads, analytics, or feeds set up yet? No problem — we can build the entire setup for you, from accounts and the vehicle feed to ads and conversion tracking, then keep it running. Not sure where you stand? Contact us and we’ll point you in the right direction.

Talk to us about setup

Want us to check your feeds?

Free audit of your current Google and Meta inventory feeds — no obligation.

Get my free feed audit